- New Life Yaşam was established in 2006, and started operations in February 2007
- Gross premium income in 2007 amounted to TRY 3.4 million (USD 2.8 million) in total for life, annuity and p.a. business with over 53,000 lives insured
- New Life Yaşam is owned by GEM Global Equities Management, a specialist in fund management with investments over USD 750 million at the end of 2007
- New Life Yaşam is especially focused on life insurance products in a wide range (life, annuities, personal accident, and also critical illness, travel and health products)
- Member of the Swiss Life Network since 2008











